Putting Taste Into Health Bars.

by: Suzanne Boase

I met the managing director of Desire Tree International, Biddut K. Roy, and discovered the wonderful taste of their health bars (also known as nutrition or energy bars) under the trade name of "Wonderbar".

In my conversation with Mr. Roy, I asked how he became involved in manufacturing such a wonderful food product. Mr. Roy replied, "I grew up preparing and serving healthy food to others...it is traditional as well as a good deed so my inclination was there."

He further explained, "As for manufacturing food items, several years ago I took care of a business for friends and later I felt inclined to do something with my own team--with the scope to develop and grow a unique company. I was disappointed that many "energy bars", "health bars" or "nutrition bars" in the market are too bland for the consumers to be inspired about. Even parents expressed that they cannot get their children to eat them. Knowing this, our team wanted to make natural, healthy, tasty and nutritious health bars."

Formulating the Wonderbar
I sampled several Wonderbars made by "Desire Tree International" and WOW!, the products are very tasty and satisfying. The combinations are excellent with fresh nuts and dried fruits carefully prepared and packaged. An excellent product!

Mr. Roy went on to tell me, "My new partners and I worked for weeks and months formulating the product with different combinations of ingredients. We use only the finest, highest quality ingredients that are natural, free of chemical additives, without GMO, free from allergy causing substances as well as no added sugar.

We looked at many sweeteners and decided that honey would be the best ingredient. It is energy giving, naturally healthy, plus the taste is great. We worked with food nutritionists and studied necessary food guideline information to work out the food value, prepare and print wrappers, boxes, and acquire machines for proper mixing. We rented a suitable premise, registered our company and took care of the many details required to open our licensed company, "Desire Tree International."

After extensive preparations were made, we were finally ready with a line- of products in eight flavors: cashew almond pineapple, almond apple cranberry, pistachio apple, hazel date almond protein, almond apple ginger, pumpkin seeds sesame raisin, and macadamia pineapple. You can visit our website and check out our tasty and pleasing product choices at: http://www.wonderenergybar.com."

Entering and establishing Wonderbar Nutrition bar in a crowded market:
Biddut was very down to earth in letting me know the struggles of trying to establish the product in today's market. He said, "I knew that trying to market our product was going to take a lot of work. We started telephone marketing to health stores and participated in some health products shows but we were not getting anywhere fast. People told us our product is very good--some say it was the best in the market, although we had limited budget to work with. It was an uphill battle and I realized having a product is not a formula for success. It is one thing to have a great product but to be able to enter the market and compete with established brand-name products is success.

We kept sending samples to major stores, distributors, chain stores and building our direct sales. Finally, COSTCO Wholesalers approved our product for in store roadshows. People sampled our products and started buying from day one. That gave us a big break."

Encouraging Feedbacks
Biddut showed me many favorable responses he has been receiving from happy and satisfied customers who have sampled the company's products.

"It's the absolute best food bar I've ever eaten. Keep up the good work!"

"I bought a box of your bars this past weekend at Costco. They're fabulous! I love how fresh they are. I have tried 3 flavors so far and like them all."

"As soon as I tried the first bar, I loved it. This is by far the best fruit and nut bar I have ever tasted. Thank you so much for such a great product!"

"I just tried your Pumpkin Sesame Raisin Bar today for the first time and Loved It!!! Congratulations on a Great Product!"

"These macadamia pineapple bars are AWESOME! I love the crunchy factor and also that I can truly taste the goodness!"

"Those Wonder Bars are the best bars in existence today. Can I sell them on my website?"

It is very satisfying

Biddut said, "It is very satisfying to know people have received valuable food and loved it. Since they are inspired, I am sure they will also tell others."